HEIC vs JPEG

HEIC is efficient on iPhones and awkward everywhere else. JPEG is the photo format that actually arrives intact in browsers and Windows tools.

Keep HEIC in the camera roll if space matters. Export JPEG or WebP for the web and for people who are not on Apple’s stack. ConvertPass will not fake HEIC conversion.

Default iPhone capture

HEIC. Often HEIC.

JPEG. Available as a camera setting or an export.

Web

HEIC. Unreliable.

JPEG. Reliable.

Metadata

HEIC. Still has GPS unless stripped.

JPEG. Still has GPS unless stripped.

This site

HEIC. No advertised converter until tests pass.

JPEG. Supported via canvas when the browser can decode the source.

Topic	HEIC	JPEG
Default iPhone capture	Often HEIC.	Available as a camera setting or an export.
Web	Unreliable.	Reliable.
Metadata	Still has GPS unless stripped.	Still has GPS unless stripped.
This site	No advertised converter until tests pass.	Supported via canvas when the browser can decode the source.

Related tools

Image converter
Convert images on-device, with honest limits for animation and AVIF support.
EXIF viewer
Inspect EXIF and GPS locally, with tags treated as untrusted strings.
Image metadata remover
Strip location and camera metadata before you share a photo.

Related formats

Last reviewed 16 August 2026.